LO4: Analysis of current market trends

The only other main basketball games on the console market are the NBA 2k series and the NBA Live series. The cheapest Xbox One price for NBA 2k16 is £26.70 and the cheapest for PS4 is £29.76. It will be difficult for our game to initially compete as their are two main games that are widely recognised and well played in the current market. As we promoted our game and more people started playing it, we hope that it would grow in the market to compete with the main games like NBA 2k. NBA 2k16's sales hit 4 million within its first week of release. Our game, NBA U, won't be achieving those kind of figures as we will be releasing a brand new game onto the market. But as there are only a couple of basketball games on the market for console, I feel like our game could fit into this market. As the sales of NBA Live are declining too, only selling 8,300 copies in September, I think that there is now room for another basketball game to enter the market.